From the desk of Thomas Kish.
I just had a really interesting conversation on our phone lines with someone trying to place a order for our business credit.
I normally don’t answer the phones, but I over-heard one of our phone people sounding frustrated with someone trying to place an order.
It reminded me of that TV show where the boss goes undercover and snoops on his people. But I was in plain sight so I just asked my phone guy if he would put me on the phone with this client.
John was the person on the other end of the phone. John was calling to ask question about me and about the business credit service that we offer.
When I introduced myself on the phone, John kind of stopped. Then he said, “So there really is a Tom Kish”.
I asked him why in the world he would ever say something like that? And he said because there is no such person as Betty Crocker, so he figured there was no one at our company called Tom Kish.
I told him that Betty Crocker doesn’t do 100 webinars, tele-seminars and live speaking events each year, BUT I DO. So why would you wonder whether I am real. You can see me in person if you attend any of my events!
And by the way, there absolutely was a Betty Crocker many years ago working at Pilsbury who helped develop some of those recipes. My mother worked in accounting at Pilsbury in MPLS, MN for about 5 years, so I have heard all the stories about Betty Crocker when I was growing up!
But back to my conversation on the phone with John.
I asked him to cut to the chase and just tell me why he took the time to call up but was acting so skeptical and was not willing to place an order.
**John said two very important things**
He said he had been BURNED before and had only gotten vendor credit lines from a company that he had hired in the past.
*The first thing I explained to him was that we offer cash lines of credit that can be used for anything. We do not limited you to credit that can only be used at some store nobody ever heard of.
Our service is about getting you approved for cash that you can actually use.
*The second thing I responded to was his comment about how everything is a scam and he had been burned so many time before.
Now, I will admit that I got a little hot under the collar on the phone with him at this point because it is NOT reasonable to lump everyone together in these kind of blanket statements. Most companies are run by good people and most companies provide quality services.
I told him that just because people don’t lose weight when they buy a d*et plan does not mean that they are all a scam. Sometimes people need to take responsibility for their own lack of follow through.
**Not everyone in the world is out to get us!**
I told John that we offer a guarantee with all our products that allowed him to get a refund if we did not do what we offered.
And I told him that we have been in this financial service industry for a long time (over 7 years) because what we do works if people will carefully follow our instructions.
We have also been third party verified by all the merchant processing companies as a secured provider of these services, so there is NO DOUBT as to the effectiveness of what we do.
And guess what happened next?
John thanked me and told me he was ready to place his order!
So I handed the phone back to my phone guy and let him do his job and get John enrolled in the program he wanted.
I love all the great business people I meet as the owner of this education company and people like John help keep things interesting for me. And I hope that this open letter to every one of you newsletter subscribers helps move you forward in hiring us to get you the business credit you need.
Call us during business hours and we can help you too!
But don’t expect me to personally take your call. I like to take really long lunches at my favorite sports book here in Vegas. That is one of the perks of being the owner, right?
I do take as many questions as I possibly can during my live call-in shows! So don’t miss them when I offer them.
Thanks, Tom.
P.S. John, if you are reading this, I hope you are smiling at how accurately I paraphrased our whole conversation.