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How To Use A Simple Newsletter To Grow Your Business And Make Money Now!

Most people associate the word “marketing” with slick corporate advertising. TV and radio ads, direct mail, high gloss brochures and long sales letters – these are all costly strategies created purely to sell you something.

But today, you’re going to lean about something different – very different. It’s a little known, low budget promotional secret that could catapult your real estate success into the stratosphere. Are you ready for this?

          The promotional secret is a simple, home published, paper newsletter.

 A simple, inexpensive paper newsletter that you write yourself can be the most powerful influencing tool your business or organization has ever had access to. And do you know why? Because a newsletter isn’t slick or glossy and filled with blatant sales talk that people view cynically and suspiciously. A newsletter doesn’t appear to sell anything. And that’s precisely why … 

            A newsletter is the ultimate, credibility building marketing tool.

By providing valuable information on a regular, steady basis, a newsletter will make you stand out among your competition. It will lift your organization to greater heights in the minds of your readers. With a newsletter, you will build credibility, keep your customers informed and, most importantly, develop trust between you and your marketplace. No other marketing tool will do a better job of creating customer loyalty and attracting new and repeat business.

         7 ways your own business newsletter will help to explode your profits!

Your own, simple paper newsletter will …

 Keep your name at the top of your readers’ minds, so they think of you first when they are ready to buy.
 Allow you to introduce new products or services and sell them right away.
 Build trust and confidence so when you make a recommendation, readers listen and buy.
 Create feedback and gather testimonials that are worth their weight in gold.
 Position you to be the one approached to do joint ventures.
 Create new revenue streams as you sell ads to others and sell subscriptions.
 Make those you’ve never met feel like they’ve known you for years by providing information that’s both valuable and personal. Money can’t buy the incredible bond of loyalty – and profits that will result.
 And there’s so much more!
Having your own newsletter means you can advertise your products, services and opportunities any time you want. And as your readers get to know and trust you, they will buy the products and services you recommend. You never know who might become a customer, joint partner, mentor or service provider that you promote and profit from.

It all sounds great … but how do you get started?

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If you’re going to mail out a newsletter, you need a mailing list, right?

First you need to put together the names and addresses of all the people you would want to do business with. You start with your customers, your doctor, dentist, lawyer, accountant, even friends and family members – anyone you have any kind of relationship with.

If you haven’t had an opportunity to build a list of customers yet, you can buy a list on disk or on labels. You can pinpoint your target market by zip code … age … income level, etc. Two excellent sources for investigating lists at the library are the SRDS Direct Marketing List Source™ and the Oxbridge Communications National Directory of Mailing Lists. Or you can look in the phone book and contact a list broker.

Over time, you will want to continually add to your list. And you’ll need a simple database software program to input your mailing list information.

Filemaker Pro is one of the easiest ways to organize and manage your mailing list. It will keep your data base up to date, print out labels and allow you to track and sort information.

Okay, you’ve got a mailing list – now what about the actual newsletter?

If you’re like most people, it takes all of your time and energy to run your business. Who the heck has time to write a newsletter? Well, that’s where this report becomes invaluable. Because the hardest part has already been done for you!

The sample newsletters that you get with this report are your free templates. All you have to do is cut and paste in your own business information. You DO NOT need to be perfect – you do not even want to be perfect. You just need to provide easy to read, interesting information and special, compelling offers that people begin to anticipate.

Tips on easier and better ways to do things, ways save money, recommended resources, articles by experts, even personal information: Your newsletter comes alive when you publish what you know. By establishing yourself as an expert, you build that credibility we talked about earlier. Plus there is longevity as well – you’re building relationships with your readers that result in a lifetime of repeat business.

Sure it takes a bit of time and effort. But much less than you’re probably thinking. And the payoff is HUGE! This effort will yield greater returns than any other advertising that you spend time and money on.

Did you know that everything you need to create your own profitable real estate newsletter is included in the Ultimate real estate investor’s guide?

So you can get a money system that shows you how to get $200,000 spend-able cash and valuable coaching on putting together your own profitable newsletter.

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Now let’s hone in on some specific opportunities that your business newsletter creates.

The 8 Profit Centers built into your business newsletter …

Simply by using your TEK Services sample newsletter as a template, you can easily replicate what Tom Kish has done. Notice how he promotes both his landscaping and real estate businesses simultaneously. And what a powerful way that is for you to increase your profit potential …
1) There will be many other businesses seeking exposure to your list. By establishing working partnerships with these other businesses, you can provide them with valuable advertising space and get them to cover 75%, or even more, of your postage costs.

2) You can sell real estate along with any number of other products or services. As you can see, in the TEK Services newsletter sample, Tom’s landscaping business is being well promoted as are a number of his real estate offerings.

3) Note the powerful ad on page 2 – “We Buy Houses For Cash.” You can use that exact wording for your own real estate business. (Or use it as a model to create any other type of business ad.) Because it’s in your newsletter, people who don’t know you personally will feel like they do and be more inclined to choose you to do business with over a realtor they’ve never met.

4) In your own newsletter, you can go into more detail about a property which powers up your advertisement. You get much greater exposure than you ever would in a cost prohibitive short ad elsewhere. Also, by eliminating the need for a realtor, you eliminate those hefty commission outlays.

5) As your mailing list grows in size, you can list other people’s properties – including realtors – so you profit more and more by getting others involved.

6) You can clean up with hot leads on real estate deals, too. Take a look at the page 1 newsletter ad that invites readers to make money with referrals. Note how TEK Services offers gifts and cash for several different types of business leads.

7) As your relationship with the folks on your mailing list grows, so will your credibility. That means, whenever you endorse an outside product or service, your list will pay attention. Think about your potential profits from affiliate marketing alone!

Yet another income stream for you: When you provide valuable information that helps people save time and money, they will gladly pay for an ongoing subscription.

One of the things that TEK Services has done very successfully with their newsletter is to actually drive business based on offers and timing. By arranging mail delivery right before Labor Day, the calls come flooding in right after the holiday. And a huge amount of landscaping business is generated for fall.

By continuing mailings to folks who move out of the area, TEK Services has picked up business as well. Because of the trust that evolves from ongoing contact, TEK Services has been chosen to handle real estate deals on behalf of a number of clients who couldn’t be physically present.

Remember, we’d all rather do business with people we know and trust.

When you are looking for a new product or service, don’t you usually ask a personal friend or associate before you open up the phone book? Well, your readers often look to you for recommendations. Because they view your newsletter differently than any other piece of marketing material – like a person they know and trust.

Of course, the Internet is a great way to promote your business, too. Every business should have a web site and emails that go out regularly. But – and it’s a big but – there is no way that Internet technology can match the promotional impact and exclusivity of a simple, paper newsletter on a personal level.

Even when a newsletter sits on someone’s table at home for a week or two without being read – the day that newsletter is transferred to the trash pile, your business name is, once again, right in front of your customer or prospect. Let’s face it …

Newsletters work! They educate, inform and build credibility and trust. They keep your name at the top of your prospect’s mind. And, they make money. If you’re looking to grow your business, now is the time to outshine your competition and put into motion the most successful marketing tool in history – your own, profit-pulling paper newsletter.

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You will get a complete newsletter campaign system including copies of 4 real newsletters that my business used to make $60,000 on one deal!

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